If you’re not living under a rock, you can’t deny of having heard ‘You get what you pay for’. Applicable everywhere, SEO is no exception.
If you found an SEO package for $200 a month, here’s the truth: Do you know what you are getting for those 200 bucks? It gets complicated when you compare a service based in the US vs one based out of an Asian country. Yeah, the cost of labor is much cheaper there, but all services have their own pros & cons.
You may get a ‘bang-for-the-buck’ SEO price in the Asian countries, but chances are your campaign will lack the ‘punch’ quality brings in and you may have to deal with into communication issues. Although most Asian countries speak English, English is certainly not their native language. This can create communication barriers. A good grammar is a vital part of writing articles and adding content, you shouldn’t risk your content on less than sub-par English, that won’t do you any good. What more, the time zone differences can be a bit frustrating at times because you can’t reach out to your campaign manager to have a discussion over the phone in real time.
Let’s talk about the work quality. What is the SEO company’s offer to you? Will you be paying 200 bucks for bot-induced directory submissions and the article submissions to a few blog networks, would you like to get a penalty? I hope not. Will they be using obsolete, ineffective SEO strategies? Possibly. You never know. This is where knowledge and experience come in. You need to ensure the SEO company provides you with update reports from time to time.
Trust is another important factor. Don’t fall for the convincing sales pitches & fancy proposals, look past that and go with your instincts with someone you can have your trust on.
Why is SEO pricey?
1. The Cost of living is higher for SEO companies and individuals in the developed nations. As a result, they have to charge higher to make a living.
2. SEO is not what it once was. It takes a lot more time, energy and efforts. This means the companies have to use more of their resources to produce the same amount of results (as before). In other words, as more time they spend on all their clients, SEO companies need to charge more for the work they invest in to make up for fewer clients.
3. Less cookie-cutter, more customized approach. Today, you can’t just do directory & article submissions and hope to rank on the #1 spot. You need to stop using the obsolete techniques. It’s high time to look at the big picture. You have to have a strong understanding of the business and have a sensible strategy, which you can implement. You have to try out different hats, including business development, writing, content creation, and even some basic programming knowledge.
A good SEO company understands that every business is different, so a customized strategy is the one to go for.
I’m hopeful this explains why there is such a huge disparity in the prices of SEO around the globe. I understand that as small business owners, you count every dollar, but remember SEO is an investment, not an expense. The SEO work you do today will help you reap the rewards tomorrow. Your website is an asset, just like real estate. As you fix it up and invest in it, its value increases. Your website and your domain name is your real estate on the Internet.